Our Story

A lifestyle brand for people who love their doodles.

Why we started

It started with a dog, a coffee, and a lot of slow mornings

Doodle Loves began with the quiet moments we shared with our Irish Mini Doodle, Mason — a cup of coffee before the day got busy, a walk around the block, the kind of ordinary time that turns out to be the best part of having a dog.

We didn’t set out to build a brand. We just kept noticing that being a doodle owner is its own little identity — a specific kind of person who plans trips around their dog, has forty photos of the same walk, and would absolutely buy a shirt about it. Doodle Loves is for that person. It’s for us.

— The Doodle Loves family

The idea behind the coffee ​

"Fika isn't really about the coffee. It's about pausing to actually be present with the people — and dogs — around you."
— what "Fika" means to us, and why it's in everything we make

Meet Mason

The Doodle That Inspired Doodle Loves

Mason is an Irish Mini Doodle with a big heart and an adventurous spirit. He loves exploring new places, making new friends, and enjoying life’s simple moments.

His playful personality inspired not only our children’s books but also the heart behind Doodle Loves—a place where coffee, stories, and thoughtful gifts celebrate the special bond between dogs and the people who love them.

Whether he’s discovering a new adventure or simply relaxing by our side, Mason reminds us to slow down, appreciate the little things, and create memories worth sharing.

— The Doodle Loves family

What we're building

Things doodle owners actually want to wear, use, and give as gifts

Every piece starts with Mason, but it's made for every dog-obsessed household that knows exactly what we mean — the ones who plan weekends around their dog and wouldn't have it any other way.

Would Mason approve? That's the only bar that matters.

Come say hi

Follow along for new drops, doodle-owner stories, and Mason's ongoing refusal to get off the couch.
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